Mark Zhong

Chinese social media & content

Build content for the Chinese context—not a literal translation of the global calendar.

For overseas brands that have a defined China objective and need local research, localization and practical content direction.

Support can begin with an audit or pilot and expand only when the platform, audience, workflow and approval responsibilities are clear.

Platform plan

Choose channels according to the audience and decision—not because every brand is opening the same account.

Localized direction

Adapt topics, proof points, language and formats to the visible expectations of Chinese users.

Practical workflow

Define who supplies assets, who approves claims, what is published, and how learning feeds the next cycle.

Possible starting scopes

  • Audit existing China-facing accounts and content
  • Develop platform roles and initial content pillars
  • Localize a launch narrative or educational content series
  • Prepare briefs for Chinese-language writers, designers or creators
  • Review early performance signals and refine the next test

Boundary

I do not promise virality, guaranteed follower growth or sales. Account ownership, advertising spend, regulated claims, customer service and final publishing responsibility are agreed explicitly for each engagement.

Describe the content brief

Include the brand, audience, platforms, current assets and the outcome you want the first phase to produce.

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